There are several Digital Marketing Course Malaysia available both online and in colleges and universities. But before you learn more about these courses, let us know what digital promotion is all about.
Digital marketing is a business practice of promoting brands with the help of interactive media like the Internet and mobile phones. This method promotes products and services with the help of several digital distribution channels in order to reach consumers in the most cost-effective manner. Besides proving to be a cost-effective, digital marketing is also a timely and personalized method to reach prospective customers.
Forms Of Digital Advertising
There are two forms of digital advertising: pull and push. Digital promotion courses are available for both forms:
– Pull digital marketing is all about the user having to seek, search, and pull out content with the help of Internet browsing. Some examples of pull digital marketing are blogs and steaming media (i.e. the use of audio and video). This form of marketing has no restrictions in terms of regulations, type or size of content. The only negative here is that the webmaster would need to apply considerable marketing effort to locate users interested in his content. Besides the tracking abilities are restrict too. There is also no personalization attached to this form of marketing and the page views appear similar to all.
– Push marketing involves both the marketer and the audience. Some examples of push marketing include emails, SMS and RSS. In push digital marketing, the marketer has to send the content to the user so that he receives the message. This form of marketing is personalize and can use for specific targeted audience. The tracking and reporting too is more detailed thus helping drive better revenues for the webmaster. The only disadvantage of using this form of marketing is that the technology has a set of regulations to follow. In case it fails to follow the regulations the delivery of the marketing messages is block and the content too is refuse and reject.