Solo travelers in the recent past have totaled 21 million in just the US and UK combined. According to a New York Times article in Nov. 2012, Internet searches for “solo travel packages” were up 60% over the prior year. The US Department of Commerce’s Office of executive airport transfers gatwick & Tourism Industries (“OTTI”) reported that a staggering 42% of U.S. citizens/residents that went abroad in 2011 traveled alone. Of those individual travelers, 38% traveled for leisure or to visit friends & relatives (“VFR”) and 66% for business. Similarly, inbound solo travelers from abroad totaled 36.2%. Of those, 23.6% were on leisure trips and and 62.2% for work. This business and lifestyle phenomenon has been growing exponentially.
Abercrombie & Kent’s Jill Fawcett has described their solo travelers as: “often… married or have partners, but the spouses don’t share the same interest… They want to travel with like-minded people and the small group gives them some interaction. Then they go back to the privacy of their own room… 25% of people who opt for our Extreme Adventure series are (also) solo travelers,” she said. “People feel a little more secure in a group if the destination is intimidating or there’s a language barrier.” Solo Travel Is Growing at a Rapid Rate | Phil Hoffman travel blog, 10/25/11.
According to Grand Circle Corp chairman Alan Lewis, “Women are a growing force in the solo travel market… where the solo market has grown from about 20% to 25% of [Grand Circle’s] overall bookings during the past five years.” Single travelers do still continue to play an active role in solo travel. Their growth is clear in Europe and North America where people are marrying later and may be divorced, widowed or never married. According to a March 19, 2013 article entitled.
• Attractive pricing: Lodging, tours and cruises are priced routinely on double occupancy. Most cruises and tours require a single supplement for those traveling alone. Although this is not necessarily 2X, the price differential can be substantial. This is most pronounced in tour packages, particularly cruises that have “2-for-the-price of 1” early booking promotionals. As a result, those traveling alone may pay 3-4X couples/pairs.
• Top quality access and service: In a busy holiday or tourist season, the unaccompanie traveler may be give less desirable accommodations or tables in restaurants. In fact, even 5 star hotels may be unwilling to take a dinner reservation for one even when the individual executive airport transfers gatwick is a guest of the hotel. This is particularly true on Saturday nights and holidays. The alternative may be sitting at the bar for dinner notwithstanding that the dining room has vacant tables. On cruises/river cruises or other tours with “open seating”, tables are typically set up for even numbers. The result? These travelers are face with a “standup” buffet or engaging in sleuthing to find an available seat.