As a brand Techbeloved, it is important to evaluate and test all Ad formats and Ad types across platforms to see which ad or ad type works most effectively for your category and brand. Today, we are sharing a few tips on how to effectively manage, test and execute your Facebook Ad campaigns with the objective of driving conversions or transactions.
How have Facebook ads been working for you? Are you constantly looking to get the best outcome for your Facebook spends and driving better conversion optimization?
Ten Facebook Ad tips to maximize your conversions
- Make sure your Facebook Pixel is setup
The Facebook tracking pixel helps you track conversions from your Facebook ad campaigns, optimize ads based on collected data, build targeted audiences for ads, and re-market to qualified leads – people who have already taken some kind of action on your website as part of their visiting your website.
Without the Facebook pixel, you are limiting yourself from powerful targeting options available. You will also not able to accurately track conversions. And hence cannot optimize your Ads for conversions.
- Structure Your Account the Right Way
AdWords and Facebook account structures have some important differences and it’s important to have clarity and a solid understanding of them to make the most out of each platform. Facebook budgets are controlled at the ad set level as opposed to the campaign level. This allows for much greater control over how much you spend on specific audiences you target. A recommended Facebook ads campaign structure looks like this:
- Choose a campaign based on your specific marketing objective
- Break out Ad Sets based on your target audiences and budget
- Optimize ad sets in your existing campaigns to determine where your lowest cost-per-acquisition (CPA) lies
- It’s important to give Facebook the opportunity to learn over time
With Facebook advertising, at times you may feel that you are not getting results right away. Sometimes you may feel compelled to quickly make changes to your ads. And tweak things to “optimize” them so they can perform better as soon as possible.
However with Facebook in the beginning phase of launching your Ad campaigns, gathering data and insight is very important. That’s why it’s key to have a clear idea of how much you’re actually willing to spend to get one customer. Be willing to go beyond that with your budget in the beginning as you test your audience and ads. As results start to show over a period of time when Facebook has collated enough data to be able to optimize your Ads.