We can use YouTube for watching video clips or even whole movies now. We can also create something called ‘Infomercials’ and load them onto YouTube. These can used as a YouTube promotion marketing strategy for your product or service.
But first let’s look at how YouTube currently stands in the online world. Recently YouTube, which was bought by Google for $1.65 billion in 2006, was say to streaming 4 billion online videos every day. In early 2012 this was seen as a 25% increase in the past eight months.
This increase comes at a good time because more and more people are watching video on their televisions and smartphones. Google is pushing this new way of viewing by providing great content.
YouTube figures show that around 60 hours of video is upload to the site every minute. That is an incredible statistic, unimaginable a few years ago and one you can exploit with YouTube promotion of your products. YouTube streams around 4 billion videos globally a day, but only around 3 billion of them are actually monetize each week.
It is easy to be sceptical about anything and I understand if you may be wondering does YouTube promotion work? The truth is it does, but you need to create a video that has great content first.
Before creating a video of any kind you need to have some kind of action plan or a video checklist. Do you know what your subject material is? If you intend to speak or narrate then you will need some kind of script at hand, unless you are totally confident of making it up as you go along.
One thing you do not want to happen in your YouTube video promotion is to pause when you don’t know what to say next or even mumble your way through the whole production.
Plan out what you intend to say and rehearse it prior to actually recording. Try to speak clearly and confidently. You want to come across as someone knowledgeable about the subject material you are conveying.
Shoot a few rehearsal videos and watch it back. Are you happy with your vocal tone and clarity? Is there any background noise? You don’t want noise from traffic or worse still, the camera motor. If you can get a second opinion then do that before shooting the actual video.